About Us > Why Property?

Why should you invest in the property market?

Asset class: An alternative asset class offering diversification from other investments.

Physical asset: A tangible asset that offers the benefits of both income and potential capital gain.

Interest rates: The low interest rate environment in the UK encourages lending against property.

Demand: A shortage of housing in the UK; the government expects nearly 4 million new households by 2021. Undersupply combined with strong demand should ensure the property market remain stable in the longer term.

Mix: The wide variety and diversity of types of properties, locations and prices ensures that ones own objectives can be met.

Past performance: Although no guide to future return, in the past residential property has offered a consistently strong return relative to other assets.

Ability to borrow: Unlike many other forms of investment it is possible to enhance potential gains by using "gearing" (borrowing, loans, mortgages).

Pension: Property investment for some individuals can be seen as a suitable pension

Long term: Property should be seen as a medium to long term investment.